What's New
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Refreshed Navigation
Improve personal efficiency and discoverability when moving between portal actions from the refreshed user interface of HubSpot's in-app navigation.
Store Sensitive Data in HubSpot's Smart CRM
Successful businesses rely on data to fuel growth. But, it can be challenging to securely and effectively use sensitive customer data to power your sales, marketing, and service strategies. HubSpot's Smart CRM now helps you safely store and use sensitive data to power your go-to-market, manage regulatory compliance (like GDPR and HIPAA), and prevent business disruptions.
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Pendo app for HubSpot
The Pendo app for HubSpot now includes a bi-directional data sync and the ability to send Custom Events. Together, HubSpot & Pendo combine product data with customer insights to provide a more integrated, holistic view of the customer journey.
Content Hub
We're excited to announce the evolution of our CMS Hub into Content Hub - an all-in-one, AI-powered content marketing software designed to empower marketers in creating and managing content that fuels the entire customer journey. Craft dynamic and personalized content that speaks directly to your audience's needs, driving engagement and building brand affinity at every step. Take control of your content assets with Content Hub, the ultimate single source of truth for your entire organization.
Supercharge your work with HubSpot AI
HubSpot AI is a toolkit of AI-powered capabilities embedded across the customer platform to help you work smarter. It includes features that leverage AI and your Smart CRM data to supercharge marketing, sales, and service efficiency while creating more personalized customer experiences at scale.
Commerce Hub: Now Available to Free and International Users
Introducing Commerce Hub, an easy-to-use B2B commerce suite now available to HubSpot's free and international users. Streamline your opportunity-to-revenue process with Commerce Hub to get paid faster, increase revenue, and save time. Enjoy various commerce tools such as invoices, payment links, quotes, subscriptions, and more. Seamlessly connect Commerce Hub with a Stripe account for convenient payment processing and access to over 15 currencies. Plus, easily integrate QuickBooks Online for simple financial reconciliation. Go ahead and exhale — commerce just got easier.
Product Spotlight Video
Watch Kyle Jepson demonstrate new features and functionality from April
Release Notes
Read a detailed list of what's new product updates from April
Product Updates Deck
Check out all our April 2024 updates in one place
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Marketing Hub@Mentions on Facebook
Manage Facebook company pages @mentions from within our Monitor Streams in Social.
AI-Generated Replies on Social
Accelerate social media engagement, refine marketer responses, improve interactions, and foster deeper audience connections with AI-generated replies.
Activity Feed
Visualize a chronological timeline of all changes made to a marketing campaign using the new "Activity" tab in the marketing campaigns tool.
Associate External Web Pages to HubSpot Campaigns
Boost overall campaign effectiveness with optimized productivity and seamlessly incorporate external assets into your campaigns.
Ad Accounts
Associate and filter your ad campaigns by HubSpot campaign which will enable you to better organize your ad assets alongside your other HubSpot tools.
Google Consent Mode
HubSpot's Google Tag Manager and Google Analytics integrations now support Google's new Consent Mode when using the HubSpot cookie banner.
Sales HubLinkedIn CRM Sync
Reach more prospects on LinkedIn with a deep two-way integration between HubSpot and LinkedIn that automatically logs activities and delivers insights.
Smarter Sequences
Personalize sales outreach with sophisticated sequences using AI, A/B testing, and advanced permissions.
Lead Management & Prospecting
Maximize speed and efficiency and manage all your leads and prospecting all in one place using added permission controls and views for advanced customization.
Predictive Deal Score
Focus on high-impact deals with AI-powered likelihood-to-close health scores that help your reps predict if a deal will close.
Deal Pipeline Rules
Customize pipeline permissions to match your sales process with advanced governance features that restrict deal movement and creation.
Service HubHelp Desk
Scale support with a new help desk workspace that connects your tickets and conversations all in one place.
Customer Success Workspace
Drive proactive customer value and empower reps to manage their entire book of business in one pace, with the new customer success workspace.
AI Chatbot
Cut support volume, increase efficiency and resolve customer queries 24/7 with a GPT-powered AI chatbot.
Advanced Routing
Send tickets to the best agents for the job with capacity and skill-based routing.
Enhanced Knowledge Base
Give customers the freedom to help themselves with on-brand articles in HubSpot's CMS-grade knowledge base.
Content HubContent Remix
Give your content more reach with multi-format content transformed in just a few clicks.
Brand Voice
Use HubSpot AI to define your brand voice and deliver on-brand content across all of your channels.
AI Blog Post Generator
Eliminate writer's block and quickly take your blog from researched to finished with AI-generated topics, targeted keywords, outlines, and draft versions.
Refreshed Navigation
Improve personal efficiency and discoverability when moving between portal actions from the refreshed user interface of HubSpot's in-app navigation.
CRM Email Permissions
Reduce distraction and increase control across your CRM records with limited viewing of logged emails and emails from connected inboxes.
Sync Properties
Further unify your customer profiles and limit data redundancies by copying a property value across associated CRM records.
Custom Translations
Optimize adoption across all your teams and Import custom translations for properties, association labels, and object names (only for HubSpot-supported languages).
Preview Sidebar Customization
Give admins the ability to create unique, personalized record previews by object type and by team with customized sidebar previews.
Edit and Auto-save Properties in Record Middle Column
Edit and automatically save changes to properties in record middle column cards (i.e. property list, stage tracker, and association property list cards).
Operations HubSales Order Object Sync
Enable seamless integration of order data with data sync to ensure data consistency between HubSpot and third-party apps.
Report Descriptions, with Generative AI
Keep your library of custom reports organized with AI-generated report descriptions.
Webhook Triggers in Workflows
Enable data-driven workflow initiation with webhook triggers and give users with the option to initiate workflows based on third party data.
Gauge Visualizations in Custom Report Builder
Better understand how your business is performing with easy-to-interpret data gauge visualizations within reports.
AI-Generated Custom Reports
Simplify reporting with AI-generated reports in HubSpot, using just a simple question.
Anomaly Monitoring in Property Updates
Leverage AI to proactively monitor CRM properties for anomalies in their update volume. Monitor alerts and take action through the data quality command center and subscribe to notifications triggered by the anomaly alerts.
AI Assistant in Workflows for Triggers and Actions
Improve business process and streamline automation trigger creation with HubSpot AI-built workflows.
AI-Powered Formatting Suggestions for Locations
Make formatting easier with view and action formatting recommendations within the Formatting Issues Tool.
Commerce HubInvoices
Quickly turn quotes into cash with invoices sent directly from your HubSpot CRM. Stay on top of invoices with overdue invoice tracking and management.
Payment Links
Create simple yet powerful payment links that enable you to sell from anywhere - your website, forms, emails, and more.
Quotes
Create and send quotes on beautifully branded templates, powered by data in your CRM.
Subscriptions
Collect, manage, and report on recurring payments directly alongside your HubSpot CRM.
B2B Checkout
Create an exceptional checkout experience for your customers, all on top of your HubSpot CRM.
Flexible Payment Processing
Seamlessly and quickly collect money from your customers directly from your HubSpot CRM with your existing Stripe log-in or HubSpot payments.
HubSpot AIProduct Roadmap |
New API Updates
- Access more data within the CRM with new APIs for orders (read/write), carts (read/write), invoices (read-only), subscriptions (read-only) and payments (read-only).
- Enable enhanced revenue forecasting accuracy and sales team performance tracking with a new DealSplits API that allows API access to listing and creating deal splits for batches of deals.
- Create a more tailored data model for your business needs by creating and associating Custom Events with Custom Objects.
More Ways to Customize the CRM
Build even better CRM views for your sales and service teams using new and enhanced UI components (Panels, Stepper Input, Tile, Alerts, Pop-up iFrame and CRMActionButton).
Enhanced Export Limits
- Analyze private app webhook use in the tool of your choice by exporting up to 30 days of logs via CSV.
- Access more CRM data on a regular basis with increased API limits of 30 exports/day.
Better Developer Learning/Onboarding Resources
- Experience a refreshed, developer-first approach to documentation that makes learning to build on HubSpot easier with updated navigation, easier access to guides and tutorials, and increased page performance.
- Get started quickly with new sample app projects (custom logger and bidirectional property refresh) and updated SDK client libraries (Python, Ruby, NodeJS and PHP SDKs)
Slack App Integrated with Service Hub Help Desk
Connect HubSpot tickets to Slack, plus sync threaded replies from Slack with ticket comments in HubSpot, and more.
Sync Microsoft Teams Webinar Info to HubSpot
Sync webinar registration and attendance details from Microsoft Teams webinars to HubSpot marketing events.
New Shopify App Powered by Data Sync
Sync e-commerce data to HubSpot with two-way syncing for contacts and products, as well as one-way syncing for orders and carts.
Manage DocuSign Envelopes and Documents from HubSpot Records
Effortlessly send and manage documents from HubSpot contact, company, or deal records.
Public APIs for Orders and Carts
Read and write order and cart data in HubSpot.
Two-way Activity, Ticket, and Custom Object Sync for Salesforce App
Keep Salesforce and HubSpot records up-to-date with two-way syncing for activities, tickets, and custom objects.
Commerce-Powered. Customer-First.
Move your team into the modern day with a connected CRM solution that promotes customization, supports commerce, and connects your business.
